Here, there, everywhere. We have to call it something, don't we? Who's got an idea? Let's call it Toponymy.

1.08.2007

Martha Urbanism

Her media empire is enormous, her fan-base is unimaginable, her image is spotless. This May you can live the Martha Stewart lifestyle in Central Florida.

Avellino, like it's predacessor in North Carolina, will combine community and branding in a new residential development.

The west Orange County homes will feature front porches, garages at the rear of the homes accessible by alleys, and smaller lots with community open spaces and sidewalks to encourage people to walk and mingle in the neighborhood.

Prices for the single-family homes are expected to start in the low $300,000s; town homes in the mid-$200,000s. They will range in size from 1,594 to 2,700 square feet, and all of the model homes will feature furniture and decor from Martha Stewart Living Omnimedia Inc.

Four other KB Home/Martha Stewart communities are planned -- a second one in Georgia, a second one in North Carolina and one each in Texas and California.


Can Martha beat the housing slump? Will the Martha and the Donald join forces to create an Apprentice-styled neighborhood? Wait and see.

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